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Finance Analysis Question
1. Why is the investment appraisal process so important?
2. The concept of relevance applicable to the determination of the project’s cash flows stating all assumptions made?
3. What are the criticisms of the methods used in the investment appraisal process?
4. A critical review of the logic behind the decision making process?
Finance Analysis Answer
The purpose of this assignment is to critically examine the financial performance of two FMCG firms such as Unilever and Reckitt Benckiser of the UK over a period of five years. The methodology used to compare the financial performance of the two companies is the ratio analysis method. The financial ratios of the companies were collected from the Morning star database. The company chosen for analysis was Unilever and Reckitt Benckiser.
The Rationale For The Choice Of The Company:
The companies selected for this study have been picked up from the UK FMCG sector. The two companies selected were Unilever and Reckitt Benckiser. Both companies are one of the market leaders in the FMCG space not only in the UK but also globally. Studying the financial ratios of these companies will help to understand the rationale of the management decisions and also help to compare the strategies of the two companies. Financial ratios help to understand the financial situation of the company as well as to understand the drivers for the financial performance (White et al., 1998). Hence, the two companies were selected which would help to compare the drivers of the financial performance of two companies………………