CIS8009: Industry Research Paper on Business Communication -

CIS8009: Industry Research Paper on Business Communication

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Business Communication Question

Structure of industry research paper

Using the USQ library search facility to locate suitable journal papers will provide you with a good understanding on how a paper is written.  The focus here is not so much that you write a journal article, but that you write a document that applies the structure given below, and address the issues outlined in this specification.  We are particularly looking for you to apply the course material to your description of the network-related elements. You need to show your understanding of the material, while describing each organisations network.  This will result in unique content.

Organise your research paper in the following way:

  • Title (you are required to provide your paper's title)
  • Your name and student number
  • Abstract (about 100 words)
  • Introduction
  • Body context (you could divide into several sub-sections if required)
  • Conclusion
  • References.The word-count limit for the introduction, body, and conclusion of this paper is set at about 3,000 words.  It is part of the assessment that you meet this word count, as it will require you to address the specifications succinctly.  Use five (5) or more resources for you Harvard in text citing and reference list. Please ensure that you apply the format correctly, and for your convenience, links to resources have been provided.

Submission requirements

Submit your assignment into EASE.  Please note that the link will be visible to you only when the assignment is due. Do not email the essay to the course leader. If you are unable to upload, notify the course leader of the issue so that it may be resolved so that you can upload the assessment.

Business Communication Solution


Business communication in the context of the industry comprises the methods, channels, and nature of the interaction conducted within the organisation for the purpose of meeting the organisational objectives. Thus, business communication would include the organisation's messages and interactions both within its company, i.e. to its employees and internal stakeholders, as well as outside the company, i.e. to the customers, the Government, and the public at large.  Business communication would include the techniques and strategies for effective communication within the organisation to ensure that the employees and functionaries of the company are able to fulfil their obligations that will lead to the company meeting the objectives.  It also includes channels such as marketing, branding, customer relations, public relations, CSR initiatives, reputation management, etc (Means, 2012). The various media channels that an organisation can effectively utilise for the purpose of business communication include such mass media channels such as press releases, press conference, as well as email, message boards, online forums; online live chat; customer service and enquiry via telephone, as well as snail mail/registered post.  Choosing a communication media is very important for a company to ensure that the intended communication message reaches the target audience effectively and achieves the intended effect on the audience (Newman & Scott, 2013).

Business communication has been known as the very basic foundation of effective business management. Moreover, effective business communication has been defined as the exchange of mutual cognisance and understanding, i.e. establishment of a good rapport between the various participants in the communication process. Business Communication is objective oriented. The principles, regulations and aims of an organization must be conveyed to individuals inside and outside the company. Business Communication is managed by specific standards and forms which are generally handled and supervised by the different layers of management.

Effective business communication not only enables an organisation to be more cohesive and coordinated internally but also builds a lot of goodwill and support externally in the form of public approval (Guffey & Loewy, 2015). This is especially true in the case of very large companies such as Westpac which is one of the largest corporations in Australia and employs more than 30,000 people. It is important for a company such as Westpac to have an effective communications system in place as well as to undertake corporate social responsibility activities and highlight the same to the public in order to build up its public support. For the smaller organisation such as Foodland, employing only around 3000 people and concentrated only in a couple of states and territories of Australia, communication would be geared more towards popularising the brand name of the company as well as building a strong and cohesive communication structure within the organisation to improve the coordination and efficiency (Bernays, 2013).

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