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Marketing Assignment Question
Critical analysis of the operations activities in Heathrow Airport, Tui Travel and the Catering facilities (central kitchen in Dubai) of Emirates Airline
Marketing Assignment Solution
Introduction:
- Analysis of the operations activities in Heathrow Airport
- Analysis of the operations activities in Tui Travel
- Analysis of the operations activities in the Catering facilities (central kitchen in Dubai) of Emirates Airline
Operations activities in Heathrow Airport Heathrow Airport, London
- Heathrow is operating since 1946
- Heathrow Airport is the busiest European airport, and 2nd in the world.
- It carries around 60 millions passengers along with 1.3 millions of cargo annually.
- Heathrow is connected with the city by Heathrow Express
- Heathrow has 4 terminals
- Terminals are connected with Personal Transit Pods that are operated through battery (Improving our Operational Resilience 2014).
- Transit pods carry luggage and passengers and faster than buses.
- Heathrow works with 56 airlines from 80 countries.
- Terminal 5 of Heathrow is multifaceted construction projects with facilities of supply chain management and procurement (Improving our Operational Resilience 2014).
- Multifaceted projects consist of communication, civil, electrical systems, technology, and mechanical contractors .
Operational Activities at Heathrow Airport
- Ground Services
- Driving- delivery of baggage to aircraft
- Loading and unloading of aircraft
- Sorting of baggage
- Security check of baggage
- Snow clearance
- Aircraft Categorization Review- It monitors the noise, and is approve by local planning authority.
- Bird Control services- Heathrow has a Bird Control Unit that is controlled by the operations of Airfield.
- Cleaning terminals- Contractors carry out cleaning process in terminals.
- Construction- Construction activities range from building new terminals to refurbishment of the previous buildings (Improving our Operational Resilience 2014).
- Parking- Heathrow provides safe operations through shuttle buses that run between terminals and car parking areas.
- Fire prevention- Heathrow has 2000 shops, bars, and restaurants at their terminals, and fire preventive measures are deployed over it.
- Communication- A web based system is accreted that provides effective communication services (Improving our Operational Resilience 2014).
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