You can download the sample Marketing essay on Public Relations Campaign For Australian Republic Movement with the following question for free at the end of this page. For further assistance in Marketing Assignment help, please check our offerings in marketing assignment solutions. Our subject-matter experts provide online assignment help to marketing students from across the world and deliver plagiarism free solution with free Turnitin report with every solution.
(AssignmentEssayHelp does not recommend anyone to use this sample as their own work.)
Marketing Assignment Question
This assessment is in two parts. Students will be provided with a real public relations case. Students are required to critique the case and recommend a new campaign based on the format, strategies and tactics learned during the term.
Part A
Consider the public relations case that has been provided.
Write a Public Relations campaign report for submission to the Chief Executive Officer of the organisation.
Part B
In an essay, explain and justify your campaign report. Further research about the organisation may be required.
The following aspects must be incorporated into your response:
- Explain how the campaign can be classified as public relations.
- What were the issues that the campaign was attempting to address?
- What was done well? Think about your goal, objectives, strategies, tactics, target public, timing and budget. For example, strategies may have been used that were appropriate in the circumstances, and that reached the key publics.
- What was done poorly? For example, your key message may not have been consistent across strategies, or the strategies may have targeted incorrect publics. Perhaps an issue emerged in the situation that was not examined in the campaign.
It is expected that further research will be undertaken on the campaign through online searches (including websites, YouTube, blogs and social media) and in academic journals or the library. Pay particular attention to the credibility of any references used in the report. Ensure that the credibility of the references can be justified. What is the source of your research? Can it be trusted? How do you know? Only credible information is to be used for this assessment.
Marketing Assignment Solution on Public Relations Campaign For Australian Republic Movement
Executive Summary
This report has been made for two main purposes. First, to provide a public relations' campaign report which can be used by Australian Republic Movement (ARM) to increase awareness and generate the goodwill of the Australian Republic Movement among the young Australians and new Australian citizens. The second purpose is to make the justification regarding the selection of strategies and tactics while designing the campaign.
Secondary data research analysis of the Australian Republic Movement was the first phase in the procedure of campaign development. This involved studying the information about the foundation of Australian Republic movement, the company overview of ARM, arguments of 1999 referendum and reasons behind the failure of the 1999 referendum.
Read more in the complete solution PDF document at the end of this page.
Situational Analysis
The Australian Republic Movement (ARM) was founded in July 1991 after the Australian Labor party adopted antimonarchism as a rule. The ARM is a non-partisan group that advocates a change in the constitution of Australia to be a republic form of government instead of a constitutional monarchy. ARM's first chairperson was Thomas Keneally, other founding members were Malcolm Turnbull, an investment banker, Ian Chappell, captain of the Australian cricket team and is currently headed by Geoff Gallop. (Anon., n.d.)
Read more in the complete solution PDF document at the end of this page.
Goal
To increase a nation-wide responsiveness, build a more community profile and create goodwill among Australian youth (18-24 years) and new Australian citizens.
Read more in the complete solution PDF document at the end of this page.
Objectives
- To raise the number of followers for Australian Republic Movement to 50% in the next 3 years.
- To generate goodwill and increase awareness of Australian Republic Movement in next 2 years
Read more in the complete solution PDF document at the end of this page.
Target Public
Targeting young Australians is very important because their participation in 1999 referendum has been very low. Most of the youth did not vote for 1999 referendum. Research has reported that the youth below 30 are less monarchists than the older people and a large percentage of the young electorate is undecided.
Read more in the complete solution PDF document at the end of this page.
Strategies and Tactics
|
Strategies |
Tactics |
Budget |
|
Connect with the young men in the age group of 18-25 |
Create a brand with a tagline with the help of an official social networking site where users are allowed to create events, raise funds and connect with other voters.
|
$ 1,000 |
Read more in the complete solution PDF document at the end of this page.
Measurement
Measurement is vital to gauge and estimate the general accomplishment and appeal of a campaign and recognize the degree to which formerly recognized goals and purposes have been achieved.
Read more in the complete solution PDF document at the end of this page.
Conclusion
The evaluation of various aspects, which have been outlined in this report, provides an overview of the PR campaign and throws light on the suitability of this campaign to accomplish the goals and objectives associated with it.
Read more in the complete solution PDF document at the end of this page.
Part B- justification
Introduction
The justification is a significant means of finding out the entire procedure, which was used in the planning and implementation of the campaign. This fragment of the report will emphasize on the significance of goals, objectives, strategies and tactics chosen during the designing of the campaign. It also talks about the process involved in choosing the timeframe for the operation.
Read more in the complete solution PDF document at the end of this page.
Justification
Public relations is the way establishments, corporations and people communicate with the public and media. A PR specialist connects with the target audience in order to generate and continue an optimistic image and a robust association with the audience. This campaign has been designed keeping in view the above-mentioned explanation.
Read more in the complete solution PDF document at the end of this page.
Conclusion
The part B of the report has shed some light on different aspects of the PR campaign and provided justification as to the selection of strategies and tactics.
(Some parts of the solution has been blurred due to privacy protection policy)
WhatsApp Us