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Management Assignment Question
Students will be required to form into groups of two to three and produce a written business report.
This assessment requires you to choose five hotels in your city with different star ratings – from a single star to a five-star rating. Compare the differences in what they offer in terms of:
Structure (e.g. building, front desk, lobby area, rooms)
Other related areas
You are also required to explain the reasons why these hotels have achieved that particular star rating. Your group will produce a written business report and a presentation of your findings.
Management Assignment Solution on Business Report on Hotels in Brisbane
The hotel industry of Brisbane is a significant sector of the Australian economy. It provides huge opportunities in terms of direct and indirect employment (aha.org, 2013). These hotels are available in various forms and service categories, ranging from cheap one-star hotels to luxurious five-star hotels. These hotels provide the much-needed support to local businesses in transportation, tourism, and other related sectors. They also serve as a meeting place and entertainment hub for a large variety of tourists from across the world and are customized for catering to various categories of customers.
Comparison of the hotel offerings
For the sake of comparing the relative offerings and service levels, we would be focusing on seven different parameters, as shown below.
Base Brisbane Uptown provides an online as well as an offline reservation system, wherein the check-in has to be done from 14:00 and check out till 10:00 (makemytrip.com, 2014). The payment can be done online using Visa, MasterCard, or American Express card. Base Brisbane Embassy hotel also provides similar online as well as offline modes of reservation with check-in time as 14:00 and check out time as 00:00 (hotelclub.com, 2015). Astor Metropole Hotel and Oaks Felix hotel have provided an additional facility to their customers by the way of toll-free numbers, which customers can use to make reservations (hotelclub.com, 2015). Spicers Balfour Hotel Brisbane provides both online, offline, as well as toll-free numbers for reservation. Apart from that, it provides great flexibility in terms of check in time and check out time as there are no strict timings followed for availing reservations (hotelclub.com, 2015).
Base Brisbane Uptown, although a one-star hotel provides a decent level of service with Wi-Fi-internet access facility, provision for the entertainment of guests in the form of billiards. Apart from that, it ensures the convenience of customers in terms of proving luggage storage and elevator facilities. Similarly, Base Brisbane Embassy provides high-speed internet. For the convenience of its guests, it provides a tour desk, where guests can plan their travel needs. It ensures moderate service levels in the form of good laundry facilities, air conditioning, and cable TV. Next, Astor Metropole Hotel being a three-star hotel, provides a good level of service to its guests, especially in the form of parking facilities, bar, laundry facilities, a restaurant on international cuisines and world-class swimming pool. Oaks Felix Brisbane, according to most of the customers, is known for its high levels of service. Having a close proximity to Museum of Brisbane, botanic gardens, and Brisbane convention and exhibition center, it provides an additional attraction for both casual guests as well as corporate guests (hotelclub.com, 2015). Lastly, Spicers Balfour being a five-star hotel, has the best in class service quality with special room service, bar, laundry service, Wi-Fi internet, Air conditioned spacious rooms, and 50-inch LCD in each room. Apart from this, it gives a special personal touch to its service levels by providing facilities like massage treatments and yoga classes to its guests.